Purchasing

The prices for my prints and note cards varies but examples of the sizes and ranges are:

         4 x  6            $      1.50 each        
        10 x 15                75     -     225               
        12 x 18               150     -     450          
        16 x 24               200     -     600

Larger sizes are done outside my studio by a local photographic printer.

        20 x 30            $  600     -    1800
        30 x 45              1000     –    3000

Note Cards are available at the following prices:

        Single            $ 4.00
        Six of One Image   15.00
        Six in Boxed Set   15.00  See "Note Card Sets" in the Online Galleries.
        Six of any images  21.00

Prices are exclusive of shipping and special handling charges but will be included on your quote.

To obtain the price for any image to be obtained for personal use, please email Usanis Photography and include the image title and description, quantity, size of image desired, paper type if not standard, and shipping information and we will get back to you with a quote and a link to securely pay through PayPal.

For marketing, advertising, or other multiple image use, please contact Richard at Usanis Photography to determine a price to meet your needs.

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My Pricing Philosophy

In today’s market place, pricing of products often is not related to the cost for producing the product; actually, they often have no relationship to each other. For example, because Microsoft has a

virtual monopoly on PC operating systems, it pretty much charges what it wants from initial buyers of its products. The same is true for Adobe and Photoshop, although there are some minor competitors such as Paint Shop Pro.

Photographers, on the other hand, are in a highly competitive market space and have mostly taken a different approach, selling a photograph at any cost regardless of what it cost to produce or its intrinsic value. Many photographers have made the choice to get people to buy their photographs by marketing them way below cost of production in hopes of selling copies and recovering the cost of printing them and the ones that haven’t sold at all. Thus, most independent photographers today are “amateur” photographers, and most “professional” photographers don’t make a great living selling photographs but in ancillary activities; teaching, running photo workshops and tours, assisting other photographers.

I have decided to take another approach for pricing my photographs. The photographs I make available are Fine Art photographs and are printed in a manner to make them Fine Art prints. I have estimated the cost of producing the prints. This cost is based on the amount of time spent producing the photograph, including the cost of getting to the location and making the photograph, the time spent editing, preparing for printing and actual printing. Each of these costs is divided by the number of images being processed at each stage. To arrive at a value for a print, I consider the possible number of images that will sell for various purposes (private, marketing, editorial), print size, license type (rights managed or royalty, exclusive use), media type (magazine, TV, internet), and an estimate of the number that will be sold, and my evaluation of the uniqueness of the image. This last factor is also known as the fudge factor. Finally, we need to add the cost of general overhead and a profit margin. After calculating these costs, I find that the price for any particular print is extremely high and end up significantly reducing it to make it salable in this highly competitive industry.